Category: marketing

No fruit wine at Ontario local farmers' markets

No fruit wine at Ontario local farmers’ markets

by on 14th Dec, 2009

Its a sad day for fruit winemakers and fruit wine lovers in Ontario. Fruit wines won’t be coming to an Ontario farmers’ market after all. Tory MPP Bob Runciman, outraged his private member’s bill was shot down by the Liberal-dominated Standing Committee on Regulations and Private Bills on Wednesday, accused ...

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Promoting your Wine Brand = $$$

Promoting your Wine Brand = $$$

by on 10th May, 2007

Do not underestimate the power of brand. A successful wine brand is the ambassador of the winery. It is what customers know and remember. After some time, a brand can also have a significant value attached to it and have a longer life span than the operators or even the ...

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In Japan, the Cranberry is king...

In Japan, the Cranberry is king…

by on 23rd Apr, 2007

In Japan the cranberry is king! Cranberry yogurt. Kellogg’s Cornflakes with dried cranberries. Starbucks orange and cranberry muffins. Dried sweetened cranberries. Cranberry juice and a lot of cranberry wine from all cranberry producing region of North America. Japan is literally eating cranberries up. Last year, it consumed 160,000 barrels, a ...

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