Skip Chardonnay – Try Dragon Fruit Wine

The 2008 International business plan competition has drawn to a close and a team has come close to winning one of the most sought after prize in the start-up small business world.

A business plan that drew a lot of attention was setting up a fruit winery in Thailand. A great concept that is sure to attract some investment money for a business that has an incredible potential for growth.

Here is the synopsis:

Team name: Wine with a Passion

School: Northwestern University, Kellogg School of Management

Team members: Annie Moon, Makiko Yamashita, Iris Yen


When Americans go out for Thai food, what kind of wine do they drink? Wine With a Passion wants the answer to be Thai wine.

Rather than compete with the world’s vast army of grape wine producers, Wine With a Passion plans to produce a line of high-end, moderately priced Thai wines from tropical fruits such as mangosteen, pineapple, lychee, dragon fruit and mango.

Wine with a Passion hopes its Randee-brand wines will fill a market void: most Thai restaurant customers lack a native wine option to pair with spicy Thai cuisine. In addition to restaurants in the U.S. and Japan, the company is targeting the more than 14 million tourists who flock to Thailand every year. The founders hope its fruit wines will make irresistible souvenirs.

Timeline: Because the production cycle of fruit wine is four months, one-third the time needed to create grape wines, Wine with a Passion hopes to have its wines on shelves by 2009.

Lets wish them luck with their plan and hopefully the commercialization of it. I for one am behind the concept a 100%!

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