With the economic recession going on and bad news in the media, its always nice to hear some good news. One very bight spot is the fruit wine industry. Fruit wines today are slowly being recognized as a legitimate alcoholic beverage. People from all over the world are interested to know about it, learn about its various styles and also consuming it on an increasingly regular basis.
With the increase in awareness, consumers today know that consuming fruit wines not only adds to their overall wine experience but is also beneficial to their health. As people are becoming more and more health conscious, the fruit wine industry has had a chance to capitalize on this fact and grow their market niche in the greater grape wine market. The fruit wine industry today is growing by leaps and bounds, with various fruit wineries producing multiple varieties of unique fruit based wines. Winemakers are using their skills to produce exceptional quality of fruit wines for reasonable prices, and in doing so increasing the sales volumes of fruit wines and its awareness.
The production of fruit wines is said to be slightly more complex than grape wines. It is due to the sugar content and the level of acidity that has to be measured accurately and usually needs to be adjusted for proper balance. However, the skill and experience level in general fruit winemaking is increasing fast. This is expressed in the massive increase in awards and medals won by fruit wines in national and international wine competitions and the countless satisfied and returning customers.
Fruit Wines today are becoming popular amongst all ages. Fruit wines have been accepted globally by many people from diverse communities and countries. They are not just recognized as a sweet wine drunk after dinner or with desserts but now enjoyed with vastly varied food pairings or all cuisine types.
Fruit wines have been gaining a lot of popularity lately as a huge number of people today are willing to experiment with their drinks and more often than not they tend to rate fruit based wines at par with grape wines. Wine drinkers are not just buying wine based on famous brands but now also on taste, originality and health benefits. They are increasingly buying “local”, pure and promoting their local winery and fruit industry. The global fruit wine market is currently on an encouraging and increasing trend.
With global players stepping in from Australia, USA, India, France, Italy, etc. the fruit wine market is sure to stay and grow at a rapid pace as time passes.
Less than 15 years ago it was extremely difficult, not only to sell but even try to convince people, to try fruit wines. In the current global scenario, things are very different, as people today go out of their way to try and buy fruit wines. The quality of the product has increased exponentially and so has the reputation. What is needed today is just a bit of education that should be provided to the common consumer about fruit wines. This is now being done by the more proactive fruit wineries and the ones passionately interested in spreading the word.
In today’s wine market people have a short attention span and can get “bored” quickly. What people want is not the same monotonous wine day after day. Today people want to experiment with various flavors, unique wines, wines produced by different wineries and by the personal styles of creative winemakers.
The popularity and acceptance level of fruit wines is slowly but steadily increasing with each passing day.
How about looking for, asking and drinking some fruit wine today?